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Gaby Leith
Benevity Community Manager
Gaby Leith
Benevity Community Manager
September 10, 2026
EVENT REPLAY

[Sept.10,2026] Giving Season Kickoff: build campaigns for your biggest quarter

  • September 16, 2026 at 5:51 PM
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This session kicked off our Giving Season, and program admins from across our client community joined to talk strategy ahead of Giving Tuesday on December 1 and beyond.

What you’ll find:

  • Why this quarter matters most. Seeding donation currency ahead of your campaign can boost awareness and participation by up to 167%, and raising match rates can lift giving participation by up to 13%. The programs that get the most out of giving season tend to start planning around three months out.
  • Self-serve strategies. Matching offers and seeding campaigns you can set up yourself, low- and no-budget ideas like leaderboards and volunteer spotlights, and a first look at Benevity® for Microsoft Teams, now in open beta.
  • Real client campaigns. Melissa Shelton from DaVita shared how a two-for-one match paired with a week of service, and Tiffany Baggett from Relativity walked through a three-hour flash match that drove urgency around Giving Tuesday.
  • Resources to activate now. The new Giving Season campaign kit, the employee activation kit and Reporting Studio dashboards for tracking your results.
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