[July 30, 2026] Activate Your Program: Activating Employees All Year Long

This session was the second in our Activating Your Program series. Program managers from across our client community swapped real strategies for building engagement year-round, and a few themes stood out:

• Turning activation into participation. We broke down three ways to grow your active user base: building engagement into new hire onboarding (including new hire credits), re-engaging employees who haven't yet accepted terms of use, and equipping program champions to drive activation through their own stories.
• Real client campaigns. Hear how Altria packaged five ways to give and volunteer into a single "Take Five to Make Impact" campaign, and how Fox Corporation tied a $2,500 grant to volunteer activations across its television stations, driving measurable gains in terms of use and participation.
• Activating without a budget. Peer matching, friendly competition, and non-monetary recognition (think shout-outs, swag, or a coveted parking spot) came up as ways to build momentum when matching funds aren't on the table.
• What's next. A first look at the new Employee Activation Kit (live now in content resources) and Benevity for Microsoft Teams, launching this September.