The Clorox Company: Giving Season campaign story
Nichelle shares how The Clorox Company reached a record 56% participation in their 2024 giving season — a major milestone, especially considering more than half their workforce is deskless. Building on a strong foundation, the team focused on variety, simplicity and creativity to engage employees across the U.S. and Canada. With the help of strategic ambassadors and thoughtful touches like mailed postcards, they turned seasonal generosity into year-round impact.
Key takeaways from Clorox’s campaign strategy:
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Start with strong foundations — build on what works and keep it personal
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Seed $25 to all employees to lower barriers and kick off participation
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Mail postcards home to reach hard-to-access production teams — drove a 42% → 50% participation jump in that group
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“Lucky Sevens” campaign — $7, $77 or $777 randomly seeded to create surprise and delight
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Offer a month-long 2:1 match starting on GivingTuesday to give more flexibility to deskless workers
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Use a variety of touchpoints across October, November and December to sustain engagement
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Lean on program ambassadors to create a ripple effect, especially in hard-to-reach teams
