RxBenefits: Giving Season campaign story
Kasey from RxBenefits shared how she runs a high-impact giving season as a mighty team of one, achieving 52% employee participation. Her strategy combines creativity, communication and community to activate a 2,000-person, US-based workforce. With limited resources, she’s built a program that’s engaging, meaningful and fun — and it all starts with strong planning and intentional storytelling.
Key tactics to borrow from RxBenefits:
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Monthly newsletters with fresh links and visuals to keep giving top of mind
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$25 seeding on the International Day of Charity to warm up participation
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“60 Seconds for a Cause” video competition, where employees nominate nonprofits and vote on how $50K in donations are distributed
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Giving Tuesday push paired with another $25 seed to spark momentum
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Departmental giving competition using Benevity’s new Teams feature
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Holiday gift option that lets employees choose between food baskets or $100 donation credits
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2:1 match week that’s budget-friendly and designed to maximize giving equity
