Relativity: Giving Season campaign story

Relativity's Tiffany Baggett shares how a time-bound flash match creates urgency around Giving Tuesday, and why this year she's testing a new department-versus-department twist. Watch how she balances a proven tactic with fresh ideas for 2026.

Highlights from this clip:

• A flash match built for urgency. At the end of Relativity's all-hands meeting, Tiffany surprises employees with a three-hour, 300% match (capped at $2,000 per person), driving a rush to give before time runs out.
• A two-week Giving Tuesday campaign, kicked off October 1. The push runs alongside Relativity's holiday letters volunteer program, where employees write letters to Santa on behalf of a partner school.
• Trying something new for 2026. After running a successful department competition around Relativity's platform anniversary, Tiffany is testing a similar department-versus-department showdown for this year's giving season, starting with C-level executives.
• Matching offers as a self-sufficiency win. Tiffany calls self-serve matching her favorite feature, using it for both her standing two-for-one match and the flash match, without needing extra support from Benevity.