Lennox: Goodie Winner (2026 NewB Award)

The NewB Award

🏆 For most transformational approach

When Lennox launched their giving program, they didn’t wait for adoption. They went to the factory floor. Across multiple buildings and shifts, the team hand-delivered pocket-sized login cards preloaded with a seed credit, creating a physical, personal introduction for frontline and manufacturing workers who could have easily been left out of a digital rollout. Participation increased 55% year over year, with 3,750 employees contributing 6,388 volunteer hours. The bigger shift was cultural, as workers who had always supported their communities now had a way to do it that the company could see and recognize.