BMO: Goodie Winner (2026 Buzz Award)

The Buzz Award

🏆 For catalyzing purpose through communications and storytelling

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BMO handed the microphone to its people, and 45 million social impressions followed. By activating 3,700 ERG leaders as Giving Ambassadors, BMO turned personal stories into a company-wide movement. Senior leaders shared honest accounts of why giving mattered to them, with no polished statements, just real experiences. The results reflected that authenticity: 91% employee participation, $36 million raised, and 47 earned media stories with 100% positive sentiment. Proving that authentic stories travel further than any campaign can take them.