Leaders are being called to meet the moment
2025 marks a defining moment for corporate purpose. The majority of companies significantly shifted their corporate purpose strategies in the past year, responding to rising scrutiny, regulatory shifts and employee activism. And after five years of rapidly expanding their investments — driven by the global pandemic, social and racial justice movements and major changes in workplace dynamics with everything from the great resignation and the rise of hybrid workplaces to the most recent news of the 10-year low on employee engagement — companies’ approaches to purpose and impact are stabilizing.
In fact, 88% of leaders say their impact strategies are future-proofing their business when it comes to talent acquisition and retention, customers and regulatory readiness. Social and environmental initiatives are converging, cross-functional collaboration is increasing and budgets are growing to support a more integrated business-driven approach.
