How GE Appliances Built a Culture of Volunteerism Beyond National Volunteer Week

As you prepare for National Volunteer Week, the challenge isn't just about filling a single week of service — it’s about making social impact an intrinsic part of your company's identity. Evolving from one-off activities to a deeper culture of service turns volunteering into a powerful driver of employee connection and community impact.

Join us for a conversation with Katina Whitlock, Senior Director of People, Culture and Community Engagement at GE Appliances, to explore how they’ve evolved from transactional volunteering to transformational impact with their “zero distance” philosophy - staying close to employees, customers and community needs. By embedding community engagement into company goals and empowering employees to co-create solutions alongside nonprofit partners, GE Appliances has built a culture where volunteerism is a core part of the employee experience.

As you gear up for National Volunteer Week, this session will offer both inspiration and practical takeaways to help you think beyond a single campaign and build sustained momentum all year long.

Join us to:

• Learn how to embed volunteering into your company’s culture, goals and leadership priorities
• Gain practical ideas for using key moments like National Volunteer Week to reinforce — not replace — a year-round strategy
• Discover how GE Appliances has increased engagement across business functions, activated frontline employees and aligned volunteering with grantmaking
• Explore how cross-functional councils and ERGs can co-create and champion volunteer initiatives to extend your capacity and elevate your programs
• Understand how a “zero distance” approach strengthens nonprofit partnerships and ensures volunteer efforts align with real community needs