Solving Low Engagement: How Workiva Reached 73% Participation through Volunteering and Giving

Embedding volunteering and giving in company culture is no easy feat.

‍2025 Goodie Award Winner, Workiva has cracked the code by offering meaningful opportunities that meet employees where they are, fueling a 73% participation rate, a 89% employee satisfaction score and recognition on the Fortune 100 Great Place to Work list seven years running.

Discover how Workiva engages employees through a variety of opportunities — from their Day of Service and skills-based volunteering to extended VTO and always-on giving and volunteering. Their small and mighty team makes it happen by partnering with Business Employee Resource Groups (BERGs) and “culture committees” to scale impact.

Join us to learn how to:

• Design flexible opportunities that employees actually use — from signature events to always-on programs — so participation grows instead of stalls.
• Multiply your team’s capacity by activating BERGs and culture committees as engagement partners, even with limited internal resources.
• Embed purpose into the employee journey from onboarding onward to strengthen retention, loyalty and connection to culture.
• Measure what matters with practical approaches to track progress and continuously evolve your program.

Don’t just run programs — build a purpose-driven culture that employees love.

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